Students will create a marketing plan for the Penn State Collegiate Wind Competition Team’s start-up spin off, PowerPlay. The business will provide portable batteries at music festivals that utilize wind and solar energy to recharge. The marketing plan will be understood and relatable to all age groups since music festivals offer a variety of attendees. […]
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Students will create a plan to increase awareness and support of the Friends and Farmers Cooperative. The plan will target University faculty and staff, students, and the general community and determine the best channels to reach these audiences. It will utilize storytelling as a major marketing strategy and define how the campaign can be measured […]
Students will design a vehicle wrap for two new compressed natural gas vehicles to be used on campus. The wrap will include elements that communicate the environmental friendliness of the vehicles as an educational component Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info University Faculty Contact Ryan […]
Students will create a PR campaign that determines how to engage various audiences in the Sustainable Food Systems Program. It will include what specific messaging to use dependent on audience and how to communicate these messages in an effective way. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact […]
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Students will benchmark MiniTab against other businesses in regards to employee engagement. Specifically, the project will focus on sustainability and corporate recycling. The resulting product will be a set of recommendations that will help MiniTab improve employee engagement and competitiveness. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact […]
Students will collect research on how the arts contribute to healthy, productive workplaces and how the arts have been incorporated. With this information, the project will develop strategies and models for businesses to include the arts in their workforce skill development Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative […]
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Students will conduct background research on the design for a local economic resiliency dashboard. The dashboard would be used for communities to determine the economic strength. The project will focus on identifying the components of such a dashboard, potential audiences, and data sources for creating the tool. Read the final student report delivered to the […]
Students will be divided into three groups to support the design of potential marketing approaches at the Nature Inn. Two groups will focus on website design and function, eco-tourism certifications, and benchmarking against comparable national and local hotels. The third group will devise a comprehensive marketing strategy for the Inn that includes flyers, press releases, […]
Students will assess the effectivenness of the Centre County YMCA’s backpack program which distributes food to food insecure children in Centre County on weekends. Students will analyze key questions about the initiative, such as does it unintentionally lead to obesity? Does it encourage healthy eating choices? Does it leave children undernourished? Etc. Read the final […]
Students will be tasked with creating a visual identity for a family outdoor challenge coming in the summer of 2017. The visual identity will include logos, fonts, colors, textures, photography, etc. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info University Faculty Contact Ryan Russell Communications Associate Professor […]
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