Public Relations Proposals for Zero Waste and Public Transportation in La Mesa

As a part of the City of La Mesa’s Climate Action Plan, the City is aiming to divert 75% of waste from landfills by the year 2035. This goal is to be achieved with both residential and business involvement. Students in Communications 485 developed public relations proposals supporting zero waste and active transport to help […]

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Advertising Research for Active Transportation in La Mesa (Part II)

Marketing research and marketing plan proposals for active transportation in partnership with Sage Project and the City of La Mesa. Read the final student report delivered to the local gov/community partner. The Sage Project Contact Info Kristofer Patron Program Administrator kpatron@sdsu.edu (619) 594-0103 University Faculty Contact Local Government / Community Contact […]

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70th Street Trolley Station Pedestrian Bridge – Atlas Civil Engineering

In order to make access to public transportation safer and more convenient, a gateway bridge above Interstate-8 solely for the use of bicyclists and pedestrians is proposed. This new connection is required to provide pedestrians with a safe mode of travel to the nearest trolley station while simultaneously ensuring a sustainable design for future maintenance. […]

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70th Street Trolley Station Pedestrian Bridge – FTN Engineering

FTN Engineering has been hired by the City of La Mesa to design a pedestrian bridge with the goal of creating a safe and efficient route for residents of La Mesa to access the 70th Street Trolley Station. FTN was hired on the basis of years of collective experience and personal familiarity of working within […]

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Zero Waste Initiatives in La Mesa, CA

In this report, we review successful Zero Waste initiatives and describe the process of developing a local system with the goal of reducing landfilled waste disposal. Furthermore, we characterize the current waste system in the City of La Mesa and make recommendations to incorporate transparency about organic composting into the already existing model. Recommendations include […]

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The Implementation of a Zero-Waste Curriculum and Composting Action Plan for the La Mesa Community

This report features work completed in collaboration with the Sage Project at San Diego State University and the City of La Mesa, focusing on the implementation of a new “zero-waste” curriculum for the La Mesa-Spring Valley School District, while also providing a Composting Action Plan that outlines a pathway to successfully starting a composting program […]

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Spring Street Station-High Street Crossing Project

The City has received a grant from SANDAG under the Smart Growth Incentive Program to evaluate the feasibility of a mixed-use (residential/commercial) Transit Oriented Development at the Spring Street Transit Station site which would reduce the need for auto trips and associated carbon footprint. One key element of the project is the re-engineering of High […]

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Public Transportation in La Mesa

Campaign Challenge To design a promotional campaign that increases the overall use of the City of La Mesa’s public transportation infrastructure. Budget The budget for this campaign was not defined, so there are three budget options: Low ($25,000), Mid ($30,000), and High ($35,000). Target Audience The primary target audience for this campaign are current La […]

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