In a report to the City of Mason City and North Iowa Farmers’ Market Board of Directors, students in the Entrepreneurial Management Institute: Business Consulting class provided recommendations for a permanent location for a community farmers market based on preferred characteristics and potential sites. Mason City’s community farmers market was recently displaced from a highly […]
University Department: Entrepreneurial Management Institute
Mason City Public Transit Study and Marketing Recommendations
In a report to the City of Mason City, students in the Entrepreneurial Management Institute: Business Consulting class conducted market research and provided recommendations to attract new riders for the City’s public transit system. By appealing to new target groups and individual riders of the metropolitan public transit system, Mason City officials hope to enhance […]
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Lost Nation Downtown Revitalization Study
Students in the Entrepreneurial Management Institute: Business Consulting class conducted research and made recommendations on best competitive practices to attract entrepreneurs and small entrepreneurial businesses to locate in downtown Lost Nation. Like many small rural communities, Lost Nation (pop. 446) faces challenges in the attraction and retention of businesses to their downtown district. Shifting demographics […]