The National City Brownfields Assessment Project is an initiative by the SDSU Center for Regional Sustainability in collaboration with National City. The client needs include a poster, event flyer, a banner, a revision to the logo’s typography and lock-up, and social media collateral. The Brownfields Assessment Project’s aim is to collaborate with the National City […]
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At the end of February, our studio met with clients Khea Pollard (Jewish Family Service) and Jessica Barlow (the Sage Project) to discuss the upcoming program, Black Women’s Resilience Project (BWRP). BWRP is a new initiative that supports low-income Black women in San Diego, primarily through guaranteed income and other community-based resources. In the hopes […]
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The SDSU Sage Project working with the City of Lemon Grove is interested in developing a brand system for the Greening a New Renewable City program for the City of Lemon Grove. This program embodies Lemon Grove’s ideals within its Climate Action Plan, helps establish the sense of community, and promotes civic engagement to prevent […]
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Students will explore identity and messaging strategies to promote the assets and opportunities of the southeast region. Areas of inquiry could include points of community pride, regional landmarks, tourism and marketing opportunities, economic development strengths, and other place-based assets. Students will develop concept proposals that can be used to promote the unique qualities of the […]
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HandUp OC is a nonprofit serving Orange County to encourage citizens to create better lives for themselves through improving personal and community health, connections with one another, and life skills. They will work with the School of Art, Architecture, and Design to establish a brand identity to more effectively engage with the community. Read the […]
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City Brand Strategy and Brief and Visuals: A Brand Brief that meets the desired outcomes and objectives and outlines the City’s unique aspects and qualities, including its Vision, Mission, and Brand Equity (e.g.: Promise, Position and Personality) for a future Marketing Plan. Presentation of a variety of visual concepts and suggestions for how the brand […]
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