Visual System for the Brownfields Assessment Project

The National City Brownfields Assessment Project is an initiative by the SDSU Center for Regional Sustainability in collaboration with National City. The client needs include a poster, event flyer, a banner, a revision to the logo’s typography and lock-up, and social media collateral. The Brownfields Assessment Project’s aim is to collaborate with the National City […]

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Graphic Design Studio: Black Women’s Resilience Project

At the end of February, our studio met with clients Khea Pollard (Jewish Family Service) and Jessica Barlow (the Sage Project) to discuss the upcoming program, Black Women’s Resilience Project (BWRP). BWRP is a new initiative that supports low-income Black women in San Diego, primarily through guaranteed income and other community-based resources. In the hopes […]

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Brand system for the Greening a New Renewable City program for the City of Lemon Grove

The SDSU Sage Project working with the City of Lemon Grove is interested in developing a brand system for the Greening a New Renewable City program for the City of Lemon Grove. This program embodies Lemon Grove’s ideals within its Climate Action Plan, helps establish the sense of community, and promotes civic engagement to prevent […]

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Regional Assets and Opportunities

Students will explore identity and messaging strategies to promote the assets and opportunities of the southeast region. Areas of inquiry could include points of community pride, regional landmarks, tourism and marketing opportunities, economic development strengths, and other place-based assets. Students will develop concept proposals that can be used to promote the unique qualities of the […]

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Cng Vehicle Wrap

Students will design a vehicle wrap for two new compressed natural gas vehicles to be used on campus. The wrap will include elements that communicate the environmental friendliness of the vehicles as an educational component Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info University Faculty Contact Ryan […]

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Graphic Design For Centred Outdoors Summer Challenge

Students will be tasked with creating a visual identity for a family outdoor challenge coming in the summer of 2017. The visual identity will include logos, fonts, colors, textures, photography, etc. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info University Faculty Contact Ryan Russell Communications Associate Professor […]

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HandUp OC: Creating a Brand,Orange County Recycling Co-Op: Creating a Brand

HandUp OC is a nonprofit serving Orange County to encourage citizens to create better lives for themselves through improving personal and community health, connections with one another, and life skills. They will work with the School of Art, Architecture, and Design to establish a brand identity to more effectively engage with the community. Read the […]

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Development of a Branding Plan for the City of Cleveland

City Brand Strategy and Brief and Visuals: A Brand Brief that meets the desired outcomes and objectives and outlines the City’s unique aspects and qualities, including its Vision, Mission, and Brand Equity (e.g.: Promise, Position and Personality) for a future Marketing Plan. Presentation of a variety of visual concepts and suggestions for how the brand […]

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