Regional Assets and Opportunities

Students will explore identity and messaging strategies to promote the assets and opportunities of the southeast region. Areas of inquiry could include points of community pride, regional landmarks, tourism and marketing opportunities, economic development strengths, and other place-based assets. Students will develop concept proposals that can be used to promote the unique qualities of the […]

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Cng Vehicle Wrap

Students will design a vehicle wrap for two new compressed natural gas vehicles to be used on campus. The wrap will include elements that communicate the environmental friendliness of the vehicles as an educational component Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info University Faculty Contact Ryan […]

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Graphic Design For Centred Outdoors Summer Challenge

Students will be tasked with creating a visual identity for a family outdoor challenge coming in the summer of 2017. The visual identity will include logos, fonts, colors, textures, photography, etc. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info University Faculty Contact Ryan Russell Communications Associate Professor […]

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HandUp OC: Creating a Brand,Orange County Recycling Co-Op: Creating a Brand

HandUp OC is a nonprofit serving Orange County to encourage citizens to create better lives for themselves through improving personal and community health, connections with one another, and life skills. They will work with the School of Art, Architecture, and Design to establish a brand identity to more effectively engage with the community. Read the […]

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Development of a Branding Plan for the City of Cleveland

City Brand Strategy and Brief and Visuals: A Brand Brief that meets the desired outcomes and objectives and outlines the City’s unique aspects and qualities, including its Vision, Mission, and Brand Equity (e.g.: Promise, Position and Personality) for a future Marketing Plan. Presentation of a variety of visual concepts and suggestions for how the brand […]

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Land Use Planning

Apache Junction has an abundance of natural assets, is affordable, and is well located at the cusp of Greater Phoenix and the rugged outdoors. However, it does not have a cohesive vision for its future. Through Project Cities, Apache Junction invited ASU courses to participate in four projects. These were related to solid waste management, […]

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