Information Needs Assessment for the City of Hermiston

The goal of this report is to understand the existing information ecosystem in Hermiston and Hermiston residents’ information needs. Recommendations emphasize how the City of Hermiston and other local entities can improve information flow. The Engaged Journalism class conducted a survey, led four facilitated conversations, and visited the site to better understand and meet the […]

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Concepts and Tools for Data Analysis and Visualization

University of Wisconsin-Madison students in Journalism 677: Concepts and Tools for Data Analysis and Visualization (fall 2017), created visualizations to help Dane County analyze massive amounts of data. The visualizations help the county better understand which residents have the greatest need, where they are located, and whether they have sufficient access to services. Read the […]

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Rogue Valley Transportation District Public Relations Plan

This report is the result of three terms of work by students in the University of Oregon’s School of Journalism and Communication. During fall term 2013, students in Strategic Communications Research (J495) conducted primary and secondary research to learn more about issues related to Rogue Valley Transportation District. In winter term 2014, students in Strategic […]

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Creating Community Identity (Branding and Marketing Plan)

This project was completed as part of the 2017-2018 Resilient Communities Project (rcp.umn.edu) partnership with the City of Ramsey. Despite Ramsey’s rich history, it is often confused with Ramsey County (located on the opposite side of the Twin Cities metro area) or the neighboring community of Anoka. Ramsey has a central brand, but it is […]

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Redmond Professional Business Medical District Initiative

The Redmond Professional Business Medical District Initiative is an ongoing project in the City of Redmond, Oregon. The initiative aims to create a distinct area of town designated for new business development that will boost the city’s overall economy and improve quality of life for residents. With an emphasis on curb appeal, accessibility, and connection […]

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Newberry Country Trail Strategic Public Relations

The Newberry Country Trail is a newly established tourist attraction in Central Oregon. The trail begins and ends in La Pine, Oregon, and is 153 miles long. Because the trail has not officially been introduced to the public, potential visitors are unaware of all it has to offer. The City of La Pine hopes to […]

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Newberry Country Trail Strategic Public Relations

The Newberry Country Trail is a newly established tourist attraction in Central Oregon. The trail begins and ends in La Pine, Oregon, and is 153 miles long. Because the trail has not officially been introduced to the public, potential visitors are unaware of all it has to offer. The City of La Pine hopes to […]

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Evaluating Stormwater Management Graphics

The Mississippi Watershed Management Organization (MWMO) has a library of graphics for stormwater best management practices. The MWMO uses these graphics on signs, flyers, and other communication materials for the public; these communication materials seek to engage the public in implementing stormwater best management practices to promote infiltration of water into the ground and prevent […]

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