Over the course of 10 weeks, students in Public Relations Campaigns (J454) at the University of Oregon collaborated with City of Redmond officials and staff to identify goals, objectives, target audiences, strategies, and tactics that would help to increase civic engagement among the residents of Redmond. The ultimate goal of the project was to create […]
University Department: Journalism and Mass Communication
Wikiup Junction Community Advisory Council
Nestled along U.S. Highway 97 in Central Oregon lies the city of La Pine. With a population of around 2,000, La Pine is a smaller city in Oregon. It is also one of the state’s newest cities: La Pine was incorporated in 2006 as a part of Deschutes County. La Pine is an emerging city […]
Wikiup Junction Community Advisory Council
Nestled along U.S. Highway 97 in Central Oregon lies the city of La Pine. With a population of around 2,000, La Pine is a smaller city in Oregon. It is also one of the state’s newest cities: La Pine was incorporated in 2006 as a part of Deschutes County. La Pine is an emerging city […]
Marketing Proposals for Monticello School District
In the past few years, the Monticello School District has been benefitting from the State of Wisconsin’s open enrollment policy, meaning that more students living in the district are attending Monticello than are going to schools in other districts. This is important to maintaining the school’s resource base. One goal of the messages produced for […]
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Lane Transit District West 11th Expansion Communication Assessment
In the fall of 2012, LTD engaged a team of 10 public relations students from the University of Oregon to conduct research to determine why there was such strong opposition to the proposed BRT expansion project along West 11th Avenue in Eugene, and how LTD’s communication strategies and techniques could be improved. Read the final […]
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The Eastside Blue Line Manifesto
How can TriMet better communicate with the people of Gresham and the Eastside with the goal of creating a better user experience? With this question as our starting point, our team agreed on two things to move forward. First, this project would be about the people of Gresham and making life better through connections. Second, […]
Marketing Transit Sustainability
Develop marketing materials and strategies that can be used to promote the sustainability benefits of SouthWest Transit’s services. Read the final student report delivered to the local gov/community partner. Resilient Communities Project Contact Info University Faculty Contact Hyejoon Rim Journalism and Mass Communication Local Government / Community Contact Matt Fyten […]
Eco-Tourism Marketing Plan
Create a marketing plan that encompasses the unique natural amenities located in Victoria and Eastern Carver County, including parks, the Minnesota Landscape Arboretum, lakes and water bodies, outdoor recreation activities, wineries and orchards, breweries, and other businesses that are accessible via bike and pedestrian trails and that appeal to visitors seeking to revel in the […]
Eco-Tourism Marketing Plan
Create a marketing plan that encompasses the unique natural amenities located in Victoria and Eastern Carver County, including parks, the Minnesota Landscape Arboretum, lakes and water bodies, outdoor recreation activities, wineries and orchards, breweries, and other businesses that are accessible via bike and pedestrian trails and that appeal to visitors seeking to revel in the […]
Promoting Employment Opportunities with the Metropolitan Council
College students are often unaware of the wide range of employment and career opportunities available to them when they graduate. This is also true with government agencies like the Metropolitan Council. The Metropolitan Council would like students to help develop a strategic communications plan to promote the Council as an employer for recent college graduates. […]
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