Over 10 weeks, a team of students in J454, the Public Relations Campaigns class at the University of Oregon’s School of Journalism and Communication, conducted primary and secondary research to enhance their understanding of the Redmond Wastewater Division, how it operates, and its position in the City of Redmond and the larger realm of public […]
Read More… from Strategic Public Relations Plan & Client Materials
Nestled along U.S. Highway 97 in Central Oregon lies the city of La Pine. With a population of around 2,000, La Pine is a smaller city in Oregon. It is also one of the state’s newest cities: La Pine was incorporated in 2006 as a part of Deschutes County. La Pine is an emerging city […]
Nestled along U.S. Highway 97 in Central Oregon lies the city of La Pine. With a population of around 2,000, La Pine is a smaller city in Oregon. It is also one of the state’s newest cities: La Pine was incorporated in 2006 as a part of Deschutes County. La Pine is an emerging city […]
In the past few years, the Monticello School District has been benefitting from the State of Wisconsin’s open enrollment policy, meaning that more students living in the district are attending Monticello than are going to schools in other districts. This is important to maintaining the school’s resource base. One goal of the messages produced for […]
Read More… from Marketing Proposals for Monticello School District
In the fall of 2012, LTD engaged a team of 10 public relations students from the University of Oregon to conduct research to determine why there was such strong opposition to the proposed BRT expansion project along West 11th Avenue in Eugene, and how LTD’s communication strategies and techniques could be improved. Read the final […]
Read More… from Lane Transit District West 11th Expansion Communication Assessment
How can TriMet better communicate with the people of Gresham and the Eastside with the goal of creating a better user experience? With this question as our starting point, our team agreed on two things to move forward. First, this project would be about the people of Gresham and making life better through connections. Second, […]
Develop marketing materials and strategies that can be used to promote the sustainability benefits of SouthWest Transit’s services. Read the final student report delivered to the local gov/community partner. Resilient Communities Project Contact Info University Faculty Contact Hyejoon Rim Journalism and Mass Communication Local Government / Community Contact Matt Fyten […]
Create a marketing plan that encompasses the unique natural amenities located in Victoria and Eastern Carver County, including parks, the Minnesota Landscape Arboretum, lakes and water bodies, outdoor recreation activities, wineries and orchards, breweries, and other businesses that are accessible via bike and pedestrian trails and that appeal to visitors seeking to revel in the […]
Create a marketing plan that encompasses the unique natural amenities located in Victoria and Eastern Carver County, including parks, the Minnesota Landscape Arboretum, lakes and water bodies, outdoor recreation activities, wineries and orchards, breweries, and other businesses that are accessible via bike and pedestrian trails and that appeal to visitors seeking to revel in the […]
College students are often unaware of the wide range of employment and career opportunities available to them when they graduate. This is also true with government agencies like the Metropolitan Council. The Metropolitan Council would like students to help develop a strategic communications plan to promote the Council as an employer for recent college graduates. […]
Read More… from Promoting Employment Opportunities with the Metropolitan Council