College students are often unaware of the wide range of employment and career opportunities available to them when they graduate. This is also true with government agencies like the Metropolitan Council. The Metropolitan Council would like students to help develop a strategic communications plan to promote the Council as an employer for recent college graduates. […]
Read More… from Promoting Employment Opportunities with the Metropolitan Council
After recognizing Green County’s labor shortage, our agency is focusing on addressing this issue through the implementation of a variety of strategies. The campaign we plan to execute has two main elements, including the creation of a promotional brochure and the re-structuring of the Green County Development Corporation website. Both elements will compliment one another, […]
Read More… from Marketing Proposals for Green County Development Corporation
Undergraduate students created three strategic communication plans for the City of Iowa City. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Rachel Young Journalism and Mass Communication Local Government / Community Contact […]
Read More… from Strategic Communications Campaign for Marketing Sustainability
University of Wisconsin-Madison students in Journalism 677: Concepts and Tools for Data Analysis and Visualization (fall 2017), created visualizations to help Dane County analyze massive amounts of data. The visualizations help the county better understand which residents have the greatest need, where they are located, and whether they have sufficient access to services. Read the […]
Read More… from Concepts and Tools for Data Analysis and Visualization
This report is the result of three terms of work by students in the University of Oregon’s School of Journalism and Communication. During fall term 2013, students in Strategic Communications Research (J495) conducted primary and secondary research to learn more about issues related to Rogue Valley Transportation District. In winter term 2014, students in Strategic […]
Read More… from Rogue Valley Transportation District Public Relations Plan
This project was completed as part of the 2017-2018 Resilient Communities Project (rcp.umn.edu) partnership with the City of Ramsey. Despite Ramsey’s rich history, it is often confused with Ramsey County (located on the opposite side of the Twin Cities metro area) or the neighboring community of Anoka. Ramsey has a central brand, but it is […]
Read More… from Creating Community Identity (Branding and Marketing Plan)
The Redmond Professional Business Medical District Initiative is an ongoing project in the City of Redmond, Oregon. The initiative aims to create a distinct area of town designated for new business development that will boost the city’s overall economy and improve quality of life for residents. With an emphasis on curb appeal, accessibility, and connection […]
Read More… from Redmond Professional Business Medical District Initiative
The Newberry Country Trail is a newly established tourist attraction in Central Oregon. The trail begins and ends in La Pine, Oregon, and is 153 miles long. Because the trail has not officially been introduced to the public, potential visitors are unaware of all it has to offer. The City of La Pine hopes to […]
Read More… from Newberry Country Trail Strategic Public Relations
The Mississippi Watershed Management Organization (MWMO) has a library of graphics for stormwater best management practices. The MWMO uses these graphics on signs, flyers, and other communication materials for the public; these communication materials seek to engage the public in implementing stormwater best management practices to promote infiltration of water into the ground and prevent […]
The Mississippi Watershed Management Organization (MWMO) has a library of graphics for stormwater best management practices. The MWMO uses these graphics on signs, flyers, and other communication materials for the public; these communication materials seek to engage the public in implementing stormwater best management practices to promote infiltration of water into the ground and prevent […]