University Department: Journalism and Mass Communication

Enhancing the City Budget Website

Students in two masters emerging media courses will work together to help improve the content and design of the City of Quincy’s budget website. Students will collect input from residents about what information they look for on the page, and use this feedback to design and build a new webpage that more clearly demonstrates how […]

Bicycles & Pedestrians and Pedestrian Marketing Plan

Students in the Journalism and Mass Communications department addressed the need for public education about safe road-sharing and the benefits of active transportation by creating a strategic marketing plan focused on these topics. In addition to creating the marketing plan, students produced materials such as fliers and social media content that SIMPCO, Siouxland District Health […]

Bike Walk Roll- City of Redmond

Students in professor Margy Parker journalism class developed a short-term, mid-term, and long-term recommendations to promote biking, walking, and rolling in Redmond. Read the final student report delivered to the local gov/community partner. Sustainable City Year Program Contact Info Megan Banks Sustainable City Year Program Manager mbanks@uoregon.edu (541) 346-6395 University Faculty Contact Margy Parker Journalism […]

Animal Shelter Public Relations & Fundraising Campaign

Students in a Fundraising and Philanthropy Communications class organized ideas for a non-profit animal shelter’s fundraising campaign. Using research on the latest trends in fundraising and philanthropy, students evaluated the shelter’s past special events, marketing campaigns, and donor interests. They applied concepts and trends to organize new events, update marketing pieces, and developed a donor […]

Manning – Strategic Communication for Targeting Prospective Residents

Students from the School of Journalism & Mass Communication created strategic communications plan for community leaders in Manning with the goal of attracting new residents to the area. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Frank Durham Journalism and Mass Communication […]

Maquoketa Art Experience Marketing

Students from the School of Journalism & Mass Communication created a strategic marketing plan to attract artists and art enthusiasts to the Maquoketa Art Experience, a non-profit organization with a physical community space in downtown Maquoketa. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University […]

ECIA Communications Plan

Students from the School of Journalism & Mass Communication created a strategic communications plan for East Central Intergovernmental Association (ECIA) that established internal standards for communicating to members and residents in their region. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Meghann […]

Mason City Civic Engagement Campaign

Students from the School of Journalism & Mass Communication created a strategic marketing and communications campaign to encourage civic engagement among Mason City residents and to recruit volunteers to serve on local government boards. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact […]

Strategic Public Relations Plan: Springfield’s Adopt-A-Waterway Program

Springfield believes that most pollution by residents can be attributed to a lack of awareness and have tasked this class of Journalism and Communications students to conduct a public relations campaign and make recommendations on which characteristics of the Adopt-A-Waterway program would be most appealing to residents. This report contains a Strategic Public Relations Plan […]

Strategic Public Relations Plan: Springfield Public Library

Springfield Public Library has been a fixture in the community for 104 years and was established in its current location in Springfield City Hall in 1981. The Library is planning for a new library facility and has tasked this class to develop a Strategic Public Relations Plan based on research surveys and interviews. Students performed […]

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