Students in two masters emerging media courses will work together to help improve the content and design of the City of Quincy’s budget website. Students will collect input from residents about what information they look for on the page, and use this feedback to design and build a new webpage that more clearly demonstrates how […]
University Department: Journalism and Mass Communication
Bicycles & Pedestrians and Pedestrian Marketing Plan
Students in the Journalism and Mass Communications department addressed the need for public education about safe road-sharing and the benefits of active transportation by creating a strategic marketing plan focused on these topics. In addition to creating the marketing plan, students produced materials such as fliers and social media content that SIMPCO, Siouxland District Health […]
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Bike Walk Roll- City of Redmond
Students in professor Margy Parker journalism class developed a short-term, mid-term, and long-term recommendations to promote biking, walking, and rolling in Redmond. Read the final student report delivered to the local gov/community partner. Sustainable City Year Program Contact Info Megan Banks Sustainable City Year Program Manager mbanks@uoregon.edu (541) 346-6395 University Faculty Contact Margy Parker Journalism […]
Animal Shelter Public Relations & Fundraising Campaign
Students in a Fundraising and Philanthropy Communications class organized ideas for a non-profit animal shelter’s fundraising campaign. Using research on the latest trends in fundraising and philanthropy, students evaluated the shelter’s past special events, marketing campaigns, and donor interests. They applied concepts and trends to organize new events, update marketing pieces, and developed a donor […]
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Manning – Strategic Communication for Targeting Prospective Residents
Students from the School of Journalism & Mass Communication created strategic communications plan for community leaders in Manning with the goal of attracting new residents to the area. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Frank Durham Journalism and Mass Communication […]
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ECIA Communications Plan
Students from the School of Journalism & Mass Communication created a strategic communications plan for East Central Intergovernmental Association (ECIA) that established internal standards for communicating to members and residents in their region. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Meghann […]
Mason City Civic Engagement Campaign
Students from the School of Journalism & Mass Communication created a strategic marketing and communications campaign to encourage civic engagement among Mason City residents and to recruit volunteers to serve on local government boards. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact […]
Maquoketa Art Experience Marketing
Students from the School of Journalism & Mass Communication created a strategic marketing plan to attract artists and art enthusiasts to the Maquoketa Art Experience, a non-profit organization with a physical community space in downtown Maquoketa. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University […]
Strategic Public Relations Plan: Springfield Public Library
Springfield Public Library has been a fixture in the community for 104 years and was established in its current location in Springfield City Hall in 1981. The Library is planning for a new library facility and has tasked this class to develop a Strategic Public Relations Plan based on research surveys and interviews. Students performed […]
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Springfield Public Library Research
Springfield Public Library is currently seeking ways to encourage growth in community involvement. Students and faculty collaborated with city staff to explore and expand the scope of inquiry. Research was conducted by University of Oregon students in Professor Patricia Curtin’s Strategic Communication Research Methods course. Students conducted primary and secondary research in order to assess […]