Journalism & Mass Communication

Rebranding Polk County: Multimedia tools for diverse audiences

These design tools, including new logos, slogans, social media branding, and website ideas, supported Polk County’s goal of creating a community rebranding initiative. Design solutions from Team 1: https://uwmadison.box.com/s/ex7y00w46fxtuvug1sk25lznk7whw1uhDesign solutions from Team 2: https://uwmadison.box.com/s/507nw55nnhfw0y81mi9klb25u1b85sxoDesign solutions from Team 3: https://uwmadison.box.com/s/521qvwriaffpq3myh9fslgsipt8lm1ylDesign solutions from Team 4: https://uwmadison.app.box.com/file/1102911423063?s=hj47fcv6bocxnd14bynij49yd24xp7tv UniverCity Year Contact Info: UniverCityAlliance@wisc.edu […]

Creating campaign message materials to rebrand Polk County

School of Journalism and Mass Communication students created strategic messaging tools, including a mission and vision statement, social media plans, external communication strategy, brand book, and logo, to help reflect a new identity for Polk County’s future Book 1: https://uwmadison.box.com/s/d5o4fb6s208g8v726j5g1c5tu8ljjcvrBook 2: https://uwmadison.app.box.com/file/1228838544870?s=4loebz05b0tdpfk74lnt928hvbdjxwzw UniverCity Year Contact Info: UniverCityAlliance@wisc.edu […]

Developing creative campaign materials for Mosquito Hill Nature Center

Two groups of students created marketing strategies and tools, including newly developed websites, draft social media posts, recorded radio advertisements, ready-to-print educational and informational pamphlets, interactive events calendars, and promotional videos. The purpose of these materials was to create a coordinated communications campaign promoting the variety of offerings at the center. There are two links […]

Homelessness in El Centro. A Billingual Multimedia Project

During the spring of 2022, students from the School of Journalism and Media Studies at San Diego State University embarked in a project to report about homelessness in El Centro, CA, a mostly Latino and Spanish-speaking community. These are the bilingual multimedia stories they produced. […]

Moving People Who Are Experiencing Homelessness into Permanent Housing as Quickly as Possible

In collaboration with the City of El Centro and the San Diego State University Sage Project, master students in the School of Public Affairs were involved in providing recommendations to the city that are aimed at alleviating the homeless crisis. These recommendations were to be specific to the City of El Centro, with students considering […]

Solving the Problems of Homelessness in El Centro

This report is a compilation of work based on the research and reporting of students from Dr. Dominika Bukalova’s P A 497 Investigation and Report class, which participated in the San Diego State University Sage Project and their partnership with the City of El Centro. The students were tasked with researching the challenges of homelessness […]

Creating the ‘Waunakee is Home’ media campaign

The positioning strategy of the campaign will focus on promoting the value of diversity within Waunakee. Over the past few years, diversity has become a “buzzword”that has become politicized. As a result, it is important for campaign messaging to strive to be nonpolitical and non-polarizing in order to avoid resistance and community backlash. Toward this […]

Confronting mental health in the Waunakee School District

This campaign seeks to provide education and guidance primarily for these families/parents who are seeking support for newer concerns. This will help families identify their level of need so that they can utilize resources effectively. The primary goal of the campaign is to both educate and inform families in the Waunakee community on the relevance […]

Encouraging mental health help for seniors in Waunakee, WI

The primary goal of the campaign is to attract new visitors to the senior center in an effort to benefit seniors’ mental health. Seniors in need of attention for mental health who visit the Senior Center can receive support from the Senior Center and be directed to other social services when warranted. Seniors and caregivers […]

Destigmatizing mental health in seniors in the Village of Waunakee

Community members in the Village of Waunakee have recognized mental health as a top priorityamongst their senior population. The Village of Waunakee is a tight-knit, rural community thatfaces a significant barrier to mental health treatment: the stigma surrounding the utilization anddiscussion of mental health resources. In conjunction with the Village of Waunakee SeniorCenter, this proposal […]

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University Department: Journalism & Mass Communication