The Redefining Wisconsin Rapids campgain, researched by students in Journalism 445, sought out to accomplish four long-term and short-term goals. The group wanted to enhance the public image of Wisconsin Rapids by increasing comminity pride and involvement, create city ownership, redesign traffic flow to go through the center of town, and foster an envision that […]
University Department: Journalism & Mass Communication
Public Relations and Marketing Strategy for Wisconsin Rapids Recreation Center
The students in Journalsim 454 at the University of Oregon advised the Wisconsin Rapids Recreation Complex on how to better market their brand by increasing presence on social media and updating their website. In doing so, community members will be more well informed, increase activity levels promoting healthier lifestyles. UniverCity Year Contact Info Gavin Luter […]
Read More… from Public Relations and Marketing Strategy for Wisconsin Rapids Recreation Center
Public Relations and Social Media Plans for Parks in Wisconsin Rapids
Students in Journalsim 454 at the University of Oregon worked with Wisconsin Rapids to increase the presence and usability of their outdoor parks and recreation centers. Creating a strong sense of community online through social media will help the group market the parks. More people attending parks builds a sense of belonging and promotes healthy […]
Read More… from Public Relations and Social Media Plans for Parks in Wisconsin Rapids
Promoting tourism, marketing, and branding in Adams, Wood and Juneau Counties
Adams, Wood and Juneau Counties represent the best that Wisconsin has to offer. Combining exceptional hiking, biking, swimming and more, these counties come together to create an ideal getaway from cities like Madison and Chica-go. We seek to target adventurers and families alike, with getaway options that have activities that can appeal to each individual. […]
Read More… from Promoting tourism, marketing, and branding in Adams, Wood and Juneau Counties
Creating a winter tourism campaign for Adams County
We want to make Adams County a winter desti-nation. Adams County is known for their sum-mer and spring recreational activities, but now we want to highlight what their winters have to offer. We want to establish cool, outdoor vaca-tions as a first choice for winter getaways. Our messages will push families to choose Adams County […]
Read More… from Creating a winter tourism campaign for Adams County
Marketing plans for Pepin County
The mission behind the creative campaign for Pepin County, WI stems from the concept that even though a lack of awareness and recognition currently exists, a path towards improving upon this current unfamiliarity can be achieved in a four-step process. We believe that implementing a series of creative materials across traditional and digital mediums can […]
Protected: Citizens’ Perceptions of and Experiences with Palmetto Police
There is no excerpt because this is a protected post.
Main Street Mason City Strategic Communications Campaign
Journalism & Mass Communication students developed a strategic communications campaign for Main Street Mason City, a non-profit 501 (c) 3 organization with a mission to “enhance, promote and preserve downtown Mason City as a diverse business, cultural and residential destination, for the benefit of the entire community.†Mason City is one of about 50 communities […]
Read More… from Main Street Mason City Strategic Communications Campaign