With the constant evolution of technology, it is vital for organizations to incorporate a strategic approach to social media into their marketing plans to effectively connect with target audiences in new ways. Social media provides an excellent outlet for municipalities to build relationships with their community and grow their economic sector. However, it is imperative […]
University Department: Journalism & Mass Communications
Water Conservation & Drought Contingency Planning
Unlike many other communities in Arizona, the City of Peoria has groundwater bodies within its borders and adjacent. Lake Pleasant is a recreational asset to the North Valley, and both the Agua Fria and New River flow through the city. Peoria’s primary water sources, Central Arizona Project (CAP) and Salt River Project (SRP) water are […]
Read More… from Water Conservation & Drought Contingency Planning
COVID-19: Messaging Review (1/3)
The City of Peoria has continually demonstrated itself as a forward-thinking, sustainability-minded city. With booming economic and population growth, Peoria is presented with the opportunity to support its community as the recent COVID-19 pandemic makes its way throughout the state. With financial instability and health concerns, the COVID-19 pandemic has exacerbated several existing challenges, calling […]
Drought Contingency Planning (1/2)
The City of Peoria exists in a unique semi-arid desert region, with water bodies such as Lake Pleasant, the Agua Fria River, and the New River all lying within its borders. The city’s water comes from multiple sources and is distributed through the ubiquitous canal networks that traverse the Phoenix Metropolitan Area. Peoria’s proximity to […]
Transit Messaging: Crafting Messages
As a continually growing city, Peoria strives to provide its residents with innovative and robust services. As one of the leading communities in sustainability, Peoria has driven sustainability forward with the expansion of its public transit services and recycling education programs. Peoria has launched various initiatives of its services, including the launch of the Peoria […]
Recycling Education Campaign
As a continually growing city, Peoria strives to provide its residents with innovative and robust services. As one of the leading communities in sustainability, Peoria has driven sustainability forward with the expansion of its public transit services and recycling education programs. Peoria has launched various initiatives of its services, including the launch of the Peoria […]
Mason City Civic Engagement Campaign
Students from the School of Journalism & Mass Communication created a strategic marketing and communications campaign to encourage civic engagement among Mason City residents and to recruit volunteers to serve on local government boards. Public interest in community and economic development in Mason City, Iowa (pop. 28,079) has been high in recent months as the […]
Mason City Public Transit Ridership Campaign
Students from the School of Journalism & Mass Communication developed a strategic marketing and communications campaign to attract new riders for the Mason City’s public transit system, using creative outreach materials and various communications platforms to reach target audiences. Building on research conducted by students from UI Tippie School of Business in the Fall 2016 […]
Read More… from Mason City Public Transit Ridership Campaign
ECIA Communications Plan
Students from the School of Journalism & Mass Communication created a strategic communications plan for East Central Intergovernmental Association (ECIA) that established internal standards for communicating to members and residents in their region. East Central Intergovernmental Association (ECIA) is the regional Council of Governments for the eastern Iowa five county region of Cedar, Clinton, Delaware, […]
Maquoketa Art Experience Marketing
Students from the School of Journalism & Mass Communication created a strategic marketing plan to attract artists and art enthusiasts to the Maquoketa Art Experience, a non-profit organization with a physical community space in downtown Maquoketa. Maquoketa Art Experience (MAE) is a non-profit organization established in 2008 and located in downtown Maquoketa, Iowa. MAE is […]