Marketing students in the Tippie College of Business Marketing Institute developed a marketing strategy to promote the West Delaware County Community School District and to help stem recent open enrollment out of the district. The West Delaware County Community School District (West Delaware CCSD) is based in Manchester, Iowa and serves the communities of Dundee, […]
Read More… from Manchester – West Delaware Community School District Marketing & Branding
Juniors in the Tippie College of Business Marketing Institute developed a marketing strategy to help the Waterloo Public Library increase outreach to the business community in Waterloo. As part of its 2020-2025 Strategic Plan, the Waterloo Public Library wants to increase its outreach to the business community. This includes start-ups and established businesses. The library […]
Read More… from Waterloo – Library Marketing and Public Relations Campaign
Students from the Tippie College of Business Marketing Institute developed branding and marketing strategies for the Boone Forks region, consisting of Boone, Hamilton, and Webster Counties, which is one of Iowa’s four Parks to People regions. Three years ago, Hamilton, Boone, and Webster Counties received funding from Iowa’s Parks Foundation to develop a master plan […]
Students from the Tippie College of Business Marketing Institute created an integrated marketing communication plan that includes the new branding for the City of Maquoketa. Maquoketa (pop. 6,112) underwent a major transformation that stemmed from goals set during the Vision 2020 process in 2013-14, a community-wide strategic planning process with extensive public input and data […]