University Department: Marketing

Minneapolis Campus Bicycle Master Plan

Students will collaborate with Facilities to design and conduct focus group or survey research with target groups within the St. Thomas community to support the development of a Bicycle Master Plan. Student-designed survey and focus group research will examine possibilities for infrastructure and programming to encourage members of the St. Thomas community to bike to […]

Sports Tournament Project

Students from the Sports Marketing discipline will create a Sponsorship Marketing Plan for the Double Peak Challenge, a 10K, 2K and trail trot run to be held in September 2018. This event is led by the Friends of San Marcos Parks & Recreation board, a non-profit arm of the City of San Marcos Community Services […]

Active Transportation Summer Outreach Project

Student Maria Castillo received a Wisconsin Open Education Community Fellowship from the Morgridge Center for Public Service to survey the active transportation preferences of Monona residents. Read the final student report delivered to the local gov/community partner. UniverCity Year Contact Info Gavin Luter Managing Director gavin@cows.org 608-261-1141 University Faculty Contact Carolina Sarmiento Open Education Community […]

Multi-Residential Recycling And Energy Conservation

State College Borough is home to about 30 fraternity houses off campus. In an effort to reduce its carbon footprint, the borough would like to increase recycling and energy conservation behaviors among multi-residential housing occupants and in particular in fraternities in the borough. Students in BA 442 are to determine effective messaging based on research […]

Starbucks Reusable Cup At Penn State

Penn State is seeking a plan that includes appropriate, ongoing messaging and tactics with the goal to affect behavior change among students to regularly reuse the cup and to be aware of and encourage sustainable behaviors that reduce overall waste. The plan should also include associated events for cup distribution that student interns can facilitate. […]

Wind Energy Team Marketing

Penn State’s Wind Energy Teams compete in the national Wind Competitions annually. As part of their competing proposals, teams also have to submit a marketing plan for their solutions. Students in BA 442 assist in devising a marketing campaign for PSU teams. Read the final student report delivered to the local gov/community partner. Sustainable Communities […]

Assessing Ridesharing Opportunities for Big Lake

Many residents of the City of Big Lake commute to the Twin Cities suburbs, Minneapolis, or Saint Paul for work each day. The City would like to take a more active role in facilitating the creation of ridesharing options to help residents save money, reduce wear and tear on roads, and reduce air pollution. Students […]

Assessing Ridesharing Opportunities for Big Lake

Procuring a Solar Energy System for Juda School

Juda School, located in a small town with a population of 357 in southcentral Wisconsin, teaches grades Pre-K through 12th grade (Figure 1A & 1B). In recent years, it has made great strides in developing a more sustainable school by upgrading to efficient fixtures and installing 36 rooftop solar panels. Juda School has requested students […]

Strategic Communications to Promote Transit Lines to College Students

Decisions college students make about transportation in college often serve as a foundation for future transportation choices. Therefore, Metro Transit is interested in promoting public transit to college students to encourage ridership during college years. Students in Writing for Strategic Communication will create a strategic communication plan and materials (e.g., videos, flyers) to promote a […]

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