Decisions college students make about transportation in college often serve as a foundation for future transportation choices. Therefore, Metro Transit is interested in understanding college students’ transportation choices and promoting public transit to college students. Through survey research, student teams in Marketing Research will develop a survey about transportation choices to administer to college students. […]
University Department: Marketing
Strategic Communications to Promote Transit Lines to College Students
Decisions college students make about transportation in college often serve as a foundation for future transportation choices. Therefore, Metro Transit is interested in promoting public transit to college students to encourage ridership during college years. Students in Writing for Strategic Communication will create a strategic communication plan and materials (e.g., videos, flyers) to promote a […]
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Website and Social Media Analytics
Community members of all ages and backgrounds increasingly use digital platforms as a way to connect to each other and the issues they care about. As the city’s primary digital portal, the city’s website serves as an information hub to residents and is often the first experience a resident or visitor has with the City […]
Compost Program Marketing For The State College Borough
Building on past research from an SCC project in spring 2015, students will create a marketing plan to increase the sale of borough compost to residents and businesses. The plan will include possible channels for sales and marketing materials. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info […]
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Big B Market & Deli Retail Marketing Plan
During spring 2014, the Sage Project provided the students of Dr. Iana Castro’s MKTG372 Retail Marketing Methods course, at SDSU, the opportunity to create a new retail marketing plan for Big B Market & Deli. Big B is a corner store located in a small community of National City. The overall goal of the project […]
Integration of Local Food Systems in National City, CA
In this report, we review successful sustainable agricultural practices and describe the process of developing a local food system. Furthermore, we characterize the current food system in National City and make recommendations to incorporate more sustainable methods into the already existing model. Recommendations include potential approaches to incorporating urban agriculture into National City parks, a […]
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Greening Business Applications
The spring 2017 Greening Business Applications course (MGMT 466) worked on the Green Business Pledge program that has been offered in Edmonds for three years, but that has shown little growth since program launch. A ten-person team performed reviewed various initiatives, conducted interviews, distributed a survey, researched best practices, and ultimately developed a recommended revamp […]
Centre Region Curbside Compost Program
The Centre Region COG is expanding its curbside recycling program to include organics recycling and is seeking assistance in developing consistent messaging to educate its residents. The campaign should encourage residents to use the service and educate them on the basics of the program and where to find additional detailed information. Student work should include […]
Recycling Marketing Plan For State College Borough
The borough requires participation in a recycling program of all residents. It has found that management practices can have little effect on the actions of residents to recycle. Students will work with a landlord/property to develop a marketing plan to increase compliance with the policy Read the final student report delivered to the local gov/community […]
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Re-Branding For Mobius Recycling Program
Students will determine the effectiveness of the Mobius brand at raising students’ awareness of the university’s waste management efforts. The study will focus on multiple audiences: students, faculty, staff, and the public. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info University Faculty Contact Karen Winterich Marketing Professor […]