State College Borough is home to about 30 fraternity houses off campus. In an effort to reduce its carbon footprint, the borough would like to increase recycling and energy conservation behaviors among multi-residential housing occupants and in particular in fraternities in the borough. Students in BA 442 are to determine effective messaging based on research […]
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Senior undergraduate students in the College of Business’ Marketing Institute completed a year-long study and evaluation of Muscatine’s community brand, working with the Muscatine Chamber of Commerce. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Peggy Stover Rodriguez Marketing Local Government / […]
Penn State is seeking a plan that includes appropriate, ongoing messaging and tactics with the goal to affect behavior change among students to regularly reuse the cup and to be aware of and encourage sustainable behaviors that reduce overall waste. The plan should also include associated events for cup distribution that student interns can facilitate. […]
Penn State’s Wind Energy Teams compete in the national Wind Competitions annually. As part of their competing proposals, teams also have to submit a marketing plan for their solutions. Students in BA 442 assist in devising a marketing campaign for PSU teams. Read the final student report delivered to the local gov/community partner. Sustainable Communities […]
Many residents of the City of Big Lake commute to the Twin Cities suburbs, Minneapolis, or Saint Paul for work each day. The City would like to take a more active role in facilitating the creation of ridesharing options to help residents save money, reduce wear and tear on roads, and reduce air pollution. Students […]
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Marketing Institute students worked with the Washington Chamber of Commerce to rebrand the community as an attractive destination. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Peggy Stover Rodriguez Marketing Local Government / Community Contact […]
Juda School, located in a small town with a population of 357 in southcentral Wisconsin, teaches grades Pre-K through 12th grade (Figure 1A & 1B). In recent years, it has made great strides in developing a more sustainable school by upgrading to efficient fixtures and installing 36 rooftop solar panels. Juda School has requested students […]
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Juniors in the Tippie College of Business Marketing Institute developed brand alternatives for Mason City’s North End Commercial District, with a goal of uniting the area’s current and future small business owners under a common effort to attract customers and revitalize the neighborhood. Read the final student report delivered to the local gov/community partner. Iowa […]
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Juniors in the Tippie College of Business Marketing Institute created advertising campaigns for Travel Dubuque to promote the outdoor recreational opportunities in the Dubuque area, with a particular focus on attracting mountain biking enthusiasts to the area’s growing trail infrastructure… Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable […]
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Decisions college students make about transportation in college often serve as a foundation for future transportation choices. Therefore, Metro Transit is interested in understanding college students’ transportation choices and promoting public transit to college students. Through survey research, student teams in Marketing Research will develop a survey about transportation choices to administer to college students. […]