Students were tasked with the opportunity to design a campaign to educate Salem residents on heat pumps and their benefits to support the city’s sustainability initiatives. The overarching goal of the campaign was to increase awareness of heat pumps and an understanding of their benefits in Salem. To achieve this goal, students developed a strategy […]
Students in the PR Campaigns capstone course devised three strategies to reduce idling in the city of Salem, Oregon. Strategy 1 emphasizes the city leading by example, calling for city employees to cease idling to encourage broader community participation. This approach builds credibility within the city workforce and sets the tone for collective action. To […]
To prepare communities in Orange County for the 2024 solar eclipse, Visit French Lick West Baden will collaborate with the Media School to create public relations materials and produce a feature story with information and local opportunities. Read the final student report delivered to the local gov/community partner. Sustaining Hoosier Communities Contact Info Jane Rogan […]
To prepare communities in Orange County for the 2024 solar eclipse, Visit French Lick West Baden will collaborate with the Media School to create public relations materials and produce a feature story with information and local opportunities. Read the final student report delivered to the local gov/community partner. Sustaining Hoosier Communities Contact Info Jane Rogan […]
To encourage bicycling as a mode of transportation and outdoor recreation, community residents are considering plans for a bike path system that would safely connect the towns of Paoli, Orleans, and French Lick. The Media school would support this planning through a community stakeholder survey process. Read the final student report delivered to the local […]
Read More… from Complete Streets: Understanding Community Readiness
To encourage bicycling as a mode of transportation and outdoor recreation, community residents are considering plans for a bike path system that would safely connect the towns of Paoli, Orleans, and French Lick. The Media school would support this planning through a community stakeholder survey process. Read the final student report delivered to the local […]
Read More… from Complete Streets: Understanding Community Readiness
The Media School will support the Lost River Market and Deli Co-op in developing a public relations plan aimed towards expanding the customer and membership base of the co-op market. Read the final student report delivered to the local gov/community partner. Sustaining Hoosier Communities Contact Info Jane Rogan Sustaining Hoosier Communities Director jrogan@indiana.edu (812) 855-0568 […]
Read More… from Lost River Market and Deli: Strategizing for Customer Development
The Media School will support the Lost River Market and Deli Co-op in developing a public relations plan aimed towards expanding the customer and membership base of the co-op market. Read the final student report delivered to the local gov/community partner. Sustaining Hoosier Communities Contact Info Jane Rogan Sustaining Hoosier Communities Director jrogan@indiana.edu (812) 855-0568 […]
Read More… from Lost River Market and Deli: Strategizing for Customer Development
The City of New Albany has a marketing presence in print and social media, and is interested in developing a cohesive brand identity that encompasses the city’s sense of place and its assets such as schools, housing, healthcare, business and industry, recreation and location. The marketing and branding plan should capture the essence of the […]
Read More… from Branding and Marketing for the City of New Albany
Students practicing public relations writing will craft features of the formerly untold stories of Orange County, showcasing the community’s unique history and character. Read the final student report delivered to the local gov/community partner. Sustaining Hoosier Communities Contact Info Jane Rogan Sustaining Hoosier Communities Director jrogan@indiana.edu (812) 855-0568 University Faculty Contact Chuck Carney Public Relations […]
Read More… from Promotion: Featuring Orange County’s Stories